The Jackson Artist FR Lure has caught us more flathead than any other lure we've used, and we've used all the favourites. This comes from it's realistic action and it's ability to remain in the flathead strike zone the entire time it's underwater whether you're winding in or not. The best part about it? It's SO EASY to use. All you need to make sure you do is out yourself in the zone where the flatties are and you're laughing!

No need to search and compare soft plastics, we've carefully selected the best plastics for certain fish species and conditions, plus we recommend the perfect jig heads and leader, AND you save money!

The Nyoro Nyoro Lure from Jackson Lures Japan is a fantastic example of just how unique yet effective lures can be!

This quick 1 minute clip in this article shows our most effective method of fishing with the Jackson Trout Tune Lipless Lure - a brilliant little sinking minnow that has proved it's worth a million times over!

The new range from Bone Fishing World is in and the lures are outstanding! Each of the three lures has dual functionality, meaning they can be fished as completely different lures with completely different actions and styles!

Oi Oiiiii how good is this! A brand new range of the more popular Strada Lures we've seen over the years. They're back and better than before with upgraded hooks and new colours!