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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Privacy Policy

Fergo's Tackle World Privacy Policy

Last updated: May 11, 2026

Fergo's Tackle World operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Fergo's Tackle World is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Australian Privacy Law

We are an Australian business and are committed to complying with theAustralian Privacy Act 1988 (Cth) and theAustralian Privacy Principles (APPs) contained within it. The APPs govern the way we collect, use, disclose, store, secure, and dispose of your personal information.

We are also subject to theNotifiable Data Breaches (NDB) scheme under Part IIIC of the Privacy Act. In the event of an eligible data breach that is likely to result in serious harm to any individuals whose information is involved, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required by law.

For more information about privacy in Australia, you can visit the OAIC website atwww.oaic.gov.au.

Personal Information We Collect or Process

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you. We may collect or process the following categories of personal information, depending on how you interact with the Services and as permitted or required by applicable law:

  • Contact details including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information including credit card, debit card, and financial account numbers, payment card information, transaction details, form of payment, payment confirmation and other payment details.

  • Account information including your username, password, security questions, preferences and settings.

  • Transaction information including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange or cancel and your past transactions.

  • Communications with us including the information you include in communications with us, for example, when sending a customer support inquiry.

  • Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage information including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.

 

Personal Information Sources

We may collect personal information from the following sources:

  • Directly from you including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.

  • From our service providers including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

 

Cookies and Tracking Technologies

We collect device and usage information using the following technologies:

  • Cookies are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visithttp://www.allaboutcookies.org.

  • Log files track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.

  • Web beacons, tags, and pixels are electronic files used to record information about how you browse the Site.

  • Meta Pixel:  We use the Meta Pixel (provided by Meta Platforms, Inc.) to measure the effectiveness of our advertising and to deliver targeted advertisements to you on Facebook and Instagram. The Meta Pixel may collect information about your device, browser, and actions taken on our website. For more information about how Meta uses your information, please visithttps://www.facebook.com/privacy/policy. You can manage your ad preferences via yourFacebook Ad Preferences.

  • Google Analytics and Google Ads: We use Google Analytics to understand how customers use our Site, and Google Ads to deliver advertising. You can read more about how Google uses your personal information here:https://policies.google.com/privacy. You can opt out of Google Analytics by installing theGoogle Analytics Opt-out Browser Add-on.

 

How We Use Your Personal Information

We may use your personal information for the following purposes:

  • Provide and Improve the Services. To process your payments, fulfil your orders, manage your account, arrange shipping, facilitate returns and exchanges, send order notifications, and improve your shopping experience.

  • Marketing and Advertising. To send you marketing and promotional communications by email or other means, and to show you relevant online advertisements based on your activity on our site and other websites. You can opt out of marketing emails at any time using the unsubscribe link in any email we send.

  • Security and Fraud Prevention. To authenticate your account, provide a secure payment and shopping experience, and detect or take action against fraudulent or malicious activity.

  • Customer Support. To respond to your enquiries and maintain our relationship with you.

  • Legal Compliance. To comply with applicable laws, respond to lawful requests from authorities, and enforce our terms and policies.

How We Disclose Personal Information

We may share your personal information with the following third parties:

  • Shopify: Our online store is powered by Shopify, which processes your personal information to enable us to provide the Services. For more information:https://www.shopify.com/legal/privacy.

  • Klaviyo: We use Klaviyo to manage our email marketing, including newsletters and promotional emails. Your contact information and purchase history may be shared with Klaviyo to enable these communications. You can unsubscribe at any time via the link in any email we send. For more information:https://www.klaviyo.com/legal/privacy-notice.

  • Afterpay: If you pay using Afterpay, your information will be shared with Afterpay to facilitate your payment. For more information:https://www.afterpay.com/en-AU/privacy-policy.

  • Zip: If you pay using Zip, your information will be shared with Zip to facilitate your payment. For more information:https://zip.co/au/privacy.

  • Meta and Google: We share data with Meta and Google to deliver targeted advertising and measure the performance of our campaigns.

  • Other service providers who perform services on our behalf including IT management, payment processing, data analytics, customer support, cloud storage, and fulfillment and shipping.

  • Legal and regulatory authorities where required by law, including in response to subpoenas, search warrants or other lawful requests.

  • Business transfers in connection with a merger, acquisition, or sale of assets.

 

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Information you submit may be transmitted to Shopify and third parties located in countries other than where you reside. To learn more about how Shopify uses your personal information, visit theShopify Consumer Privacy Policy. You may also exercise certain privacy rights via theShopify Privacy Portal.

Third Party Websites and Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices or content of those sites and encourage you to review their privacy policies before providing any personal information.

Children's Privacy

Our Services are not directed at children under the age of 18. We do not knowingly collect personal information from minors. If you believe a child has provided us with their personal information, please contact us using the details below and we will take steps to delete it.

Security and Retention of Your Information

We take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

We will retain your personal information for as long as necessary to provide the Services, comply with our legal obligations, resolve disputes, and enforce our agreements. In the event of an eligible data breach likely to cause serious harm, we will notify affected individuals and the OAIC in accordance with the Notifiable Data Breaches scheme.

Your Rights and Choices

Under the Australian Privacy Principles, you have the right to:

  • Access the personal information we hold about you.

  • Correct personal information that is inaccurate, out of date, incomplete, or misleading.

  • Complain about a breach of the APPs (see the Complaints section below).

You may also:

  • Opt out of marketing emails at any time by clicking the unsubscribe link in any email we send.

  • Request deletion of your personal information, subject to our legal obligations to retain certain records.

If you reside in the UK or European Economic Area (EEA), you may also have the right to restrict or object to certain processing of your personal information, and to withdraw consent where we rely on consent as our legal basis for processing. To exercise any of these rights, please contact us using the details below.

To exercise any of your rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required by applicable law.

Complaints

If you have a complaint about how we have handled your personal information, please contact us in the first instance using the details below and we will do our best to resolve it.

If you are not satisfied with our response,Australian residents may lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

UK and EEA residents may lodge a complaint with their local data protection supervisory authority.

International Transfers

We may transfer, store, and process your personal information outside Australia, including through service providers such as Shopify and Klaviyo who operate internationally. Where personal information is transferred outside Australia, we take reasonable steps to ensure it receives a similar level of protection as it would in Australia.

If you are located in the UK or EEA, any transfer of your personal information outside those regions will be made in accordance with applicable data protection law, including through appropriate safeguards such as standard contractual clauses where required.

 

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the updated Privacy Policy on this page and update the "Last updated" date. We encourage you to review this policy periodically.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us:

Email: orders@fergostackleworld.com.au

Mail: Fergo's Tackle World 3D/145-149 King St Warrawong, NSW, 2502 Australia

For the purpose of applicable data protection laws, Fergo's Tackle World is the data controller of your personal information.

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