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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Home
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Berkley Lures

Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp

Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp

Berkley Shimma Shrimp Soft Vibe Lure

1 review

from $11.20 $16.99

Nuclear Chicken

Nuclear Chicken

Berkley Gulp Jerk Shad Soft Plastics

1 review

$11.00 $11.99

Berkley Gulp Nemesis Soft Plastics Nuclear Chicken

Berkley Gulp Nemesis Soft Plastics Nuclear Chicken

Berkley Gulp Nemesis Soft Plastics

$11.00 $11.99

Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn

Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn

Berkley Gulp Turtleback Worm 4" Soft Plastics

1 review

$11.00 $11.99

berkely powerbait gotam shad colour ayu

berkely powerbait gotam shad colour ayu

Berkley Powerbait Gotam Shad Soft Plastics

Sold Out

Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales

Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales

Berkley Powerbait Minnow Soft Plastics

$7.95 $9.99

Berkley Gulp Minnow Soft Plastics Camo

Berkley Gulp Minnow Soft Plastics Camo

Berkley Gulp Minnow Soft Plastics

$11.00 $11.99

Berkley Powerbait Nemesis Soft Plastics

from $6.95 $9.99

Berkley Gulp Shrimp 2" Soft Plastics Camo

Berkley Gulp Shrimp 2" Soft Plastics Camo

Berkley Gulp Shrimp 2" Soft Plastics

$11.00 $11.99

Berkley Pro-Tech Lure Front View

Berkley Pro-Tech Lure Front View

Berkley Pro-Tech Bender Lure

from $16.99

Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn

Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn

Berkley Gulp Swimming Mullet Soft Plastics

$11.00 $11.99

Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny

Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny

Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics

Sold Out

Berkley Powerbait Rigged Papa Giant Shad Fire Tiger

Berkley Powerbait Rigged Papa Giant Shad Fire Tiger

Berkley Powerbait Rigged Papa Giant Shad 23cm Soft Plastics

No reviews

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Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn

Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn

Berkley Gulp Jigging Shrimp Soft Plastics

$11.00 $11.99

Berkley 3B Prawn Dog Lure Dirty Dog

Berkley 3B Prawn Dog Lure Dirty Dog

Berkley 3B Prawn Dog 55mm Lure

No reviews

Sold Out

Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse

Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse

Berkley Gulp Squid Vicious 6" Soft Plastics

$11.00 $11.99

Berkley Skid Jig 150g

No reviews

$10.00 $19.99

Berkley Gulp Crabby 2" Soft Plastics Watermelon

Berkley Gulp Crabby 2" Soft Plastics Watermelon

Berkley Gulp Crabby 2" Soft Plastics

1 review

$11.00 $11.99

Berkley Shimma Vector Vibes

No reviews

from $6.00 $15.99

berkley powerbait jerk shad 8" colour bleak

berkley powerbait jerk shad 8" colour bleak

Berkley Powerbait 8" Jerk Shad Soft Plastics

$6.95 $9.99

Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting

Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting

Berkley Gulp Mantis Shrimp 3" Soft Plastics

No reviews

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Berkley Gulp King Shrimp Soft Plastics Banana Prawn

Berkley Gulp King Shrimp Soft Plastics Banana Prawn

Berkley Gulp King Shrimp Soft Plastics

Sold Out

Berkley Skid Jigs 180g

No reviews

$11.00 $21.99

Berkley Gulp Swimmin Shad 5" Soft Plastics Camo

Berkley Gulp Swimmin Shad 5" Soft Plastics Camo

Berkley Gulp Swimmin Shad 5" Soft Plastics

No reviews

Sold Out

Berkley Powerbait HD Hollow Belly Soft Plastic

No reviews

Sold Out

Berkley Powerbait Nemesis Paddle Tail Soft Plastics

from $6.95 $9.99

Berkley Gulp Sandworm 6" Soft Plastics Natural

Berkley Gulp Sandworm 6" Soft Plastics Natural

Berkley Gulp Sandworm 6" Soft Plastics

$11.00 $11.99

Berkley Shimma Fork Vibe Col Mullet Gullet

Berkley Shimma Fork Vibe Col Mullet Gullet

Berkley Shimma Fork Vibe

from $9.99

Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn

Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn

Berkley Gulp Minnow Grub Soft Plastics

$11.00 $11.99

Berkley Shimma Pro-Rig Lure

from $15.99

Berkley Kachi Kachi Dama Kabura Jigs

No reviews

Sold Out

Berkley Gulp Grub Soft Plastics Clear Red Fleck

Berkley Gulp Grub Soft Plastics Clear Red Fleck

Berkley Gulp Grub Soft Plastics

$11.00 $11.99

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