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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Soft Plastic Lures

Soft plastics lures are the fishing lures that imitate most species that predators feed on. Soft plastics provide incredible lifelike looks and lively action to attract virtually any species. Our huge range of soft plastic fishing lures are available in a variety of shapes, sizes, and colours to suit your fishing style, whether it's for saltwater or freshwater.

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