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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley Lures

Berkley Gulp Shaky Shad 4" Soft Plastics Punk Prawn
Berkley Gulp Shaky Shad 4" Soft Plastics
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Sale
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics
$11.00 $11.99
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Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics
$11.00 $11.99
Berkley Pro-Tech Money Badger 50mm Lure
$20.99
Berkley Pro-Tech Choppo 75mm lure
$24.99
Berkley Fat Sandworm 4" Soft Plastic
$11.00
Berkley Gulp Crazy Legs 7" Jerk Shad
$11.00
Berkley Gulp! 2.5" Grub Soft Plastic
$11.00
Berkley Powerbait Paddlestinger Lure Electric Shad
Berkley Powerbait Paddlestinger Lure Electric Shad
Berkley Powerbait Paddlestinger Lure
$14.99
Berkley Powerbait Honeyball 40mm Lure
$15.99
Berkley Powerbait Honeyball 55mm Lure Lime Ice
Berkley Powerbait Honeyball 55mm Lure Lime Ice
Berkley Powerbait Honeyball 55mm Lure
$15.99
Berkley Powerbait Honeyball 90mm Lure Green Pumpkin Pearl White
Berkley Powerbait Honeyball 90mm Lure Green Pumpkin Pearl White
Berkley Powerbait Honeyball 90mm Lure
$15.99
Berkley Powerbait 9" Nessie Lure Green Pumpkin
Berkley Powerbait 9" Nessie Lure Green Pumpkin
Berkley Powerbait 9" Nessie Lure
$16.99
Berkley Powerbait 5" Nessie Lure Burnt Bone
Berkley Powerbait 5" Nessie Lure Burnt Bone
Berkley Powerbait 5" Nessie Lure
$11.99
Berkley Powerbait Cullshad 8" Swim Bait Albino Shad
Berkley Powerbait Cullshad 8" Swim Bait Albino Shad
Berkley Powerbait Cullshad 8" Swim Bait
$18.99
Berkley Powerbait Cullshad 6" Swim Bait Ghost Morning Dawn
Berkley Powerbait Cullshad 6" Swim Bait Ghost Morning Dawn
Berkley Powerbait Cullshad 6" Swim Bait
$14.99
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Berkley Gulp Turbo Shrimp 4" Soft Plastics Molting Shrimp
Berkley Gulp Turbo Shrimp 4" Soft Plastics Molting Shrimp
Berkley Gulp Turbo Shrimp 4" Soft Plastics
$11.00 $11.99
Berkley Gulp Turbo Shrimp 3" Soft Plastic Camo
Berkley Gulp Turbo Shrimp 3" Soft Plastic Camo
Berkley Gulp Turbo Shrimp 3" Soft Plastic
$11.00
Berkley Powerbait Sandworm 4" Soft Plastic Lure Bloodworm
Berkley Powerbait Sandworm 4" Soft Plastic Lure Bloodworm
Berkley Powerbait Sandworm 4" Soft Plastics
$9.99
Berkley Powerbait Sandworm 2.5" Soft Plastic Lure Bloodworm
Berkley Powerbait Sandworm 2.5" Soft Plastic Lure Bloodworm
Berkley Powerbait Sandworm 2.5" Soft Plastics
$9.99
Berkley Pro-Tech Tommy Glide 180ss Glide Bait Lure Ayu Pearl Pink
Berkley Pro-Tech Tommy Glide 180ss Glide Bait Lure Ayu Pearl Pink
Berkley Pro-Tech Tommy Glide 180ss Glide Bait Lure
$44.99
berkley gulp kabura trailer 4" colour black
berkley gulp kabura trailer 4" colour black
Berkley Gulp Kabura Trailer 4" Soft Plastics
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Berkley Gulp Bream Soft Plastics Pack
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Berkley Gulp Twin Tail Minnow 3" Soft Plastics Peppered Prawn
Berkley Gulp Twin Tail Minnow 3" Soft Plastics Peppered Prawn
Berkley Gulp Twin Tail Minnow 3" Soft Plastics
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