Black Friday Sale - Click Here

Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart
Search
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Spearfishing Kits

Deep drop fishing

Game fishing

Shop By Species

FREE SHIPPING OVER $60. Excl. Bulky Items

AFTERPAY & ZIP AVAILABLE

SECURE ONLINE SHOPPING

PRICE MATCHING AVAILABLE

EASY RETURNS & EXCHANGES

Berkley Lures

Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$11.00 $11.99
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure
$16.99
Berkley Gulp Flathead Soft Plastics Pack
Sold Out
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
Sold Out
Sale
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics Albino
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics Albino
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics
$5.00 $9.99
Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
$18.99
Sale
Berkley Skid Jig 200g
$11.50 $22.99
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure
$39.99
Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$11.00 $11.99
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics
Sold Out
Berkley Powerbait Giant Ripple Unrigged Soft Plastics
Sold Out
Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics
Sold Out
Berkley Gulp Swimmow 4" Soft Plastics
Berkley Gulp Swimmow 4" Soft Plastics
Sold Out
Berkley Gulp Ghost Shrimp 3" Soft Plastics
Sold Out
Berkley Gulp Snapper Soft Plastics Pack
Sold Out
Berkley Gulp Peeler Crab 2" Soft Plastics
Sold Out
Sale
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics
$7.99 $9.99
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$9.99
Berkley Gulp Sandworm Nereis 4" Soft Plastics Natural
Berkley Gulp Sandworm Nereis 4" Soft Plastics
Sold Out
Berkley Shimma Vector Vibe Lures
$9.99
Sale
Berkley Gulp Turbo Shrimp 2" Soft Plastics Banana Prawn
Berkley Gulp Turbo Shrimp 2" Soft Plastics Banana Prawn
Berkley Gulp Turbo Shrimp 2" Soft Plastics
$11.00 $11.99
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure
$39.99
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics
Sold Out
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
Sold Out
Berkley Gulp Pulseworm Soft Plastics
Sold Out
Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure
$13.99
Sale
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$11.00 $11.99
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics
Sold Out
Berkley Gulp Eel Colour Natural
Berkley Gulp Eel Colour Natural
Berkley Gulp Eel 10" Soft Plastics
Sold Out
Berkley Powerbait 5" Jerk Shad Limetreuse
Berkley Powerbait 5" Jerk Shad Limetreuse
$9.99
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure
$15.99

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search