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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley

Berkley Pro Hooded Jersey
Berkley Pro Hooded Jersey
$69.99
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Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Lure
from $11.20 $16.99
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Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$11.00 $11.99
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
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Berkley Shimma Vector Vibes
from $6.00 $16.99
Berkley Powerjig Keel Jig Heads
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Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
$7.95 $9.99
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Berkley Powerbait Nemesis Soft Plastics
from $6.95 $9.99
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Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$11.00 $11.99
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Berkley Nitro All Terrain Jig Heads
from $5.00 $7.99
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Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$11.00 $11.99
Berkley Powerbait Trout Bait Colour Rainbow
Berkley Powerbait Trout Bait Colour Rainbow
Berkley Powerbait Trout Bait
$11.99
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Lure Front View
Berkley Pro-Tech Bender Lure
from $16.99
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Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$11.00 $11.99
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Gulp! Gel Rub On Scent Tube
Gulp! Gel Rub On Scent Tube
Gulp Gel Rub On Scent 35ml Tube
$11.99 $14.95
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
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Berkley Skid Jig 150g
$10.00 $19.99
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad 23cm Soft Plastics
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Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$11.00 $11.99
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
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Berkley Gulp Trout Dough Chunky Cheese
Berkley Gulp Trout Dough Chunky Cheese
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Berkley 3B Prawn Dog Lure Dirty Dog
Berkley 3B Prawn Dog Lure Dirty Dog
Berkley 3B Prawn Dog 55mm Lure
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Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$11.00 $11.99
Berkley Fireline Ultra 8 Carrier Braid
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berkley powerbait jerk shad 8" colour bleak
berkley powerbait jerk shad 8" colour bleak
Berkley Powerbait 8" Jerk Shad Soft Plastics
$6.95 $9.99
Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting
Berkley Gulp Mantis Shrimp 3" Soft Plastics Molting
Berkley Gulp Mantis Shrimp 3" Soft Plastics
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Berkley Skid Jigs 180g
$11.00 $21.99
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
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Berkley Powerbait Nemesis Paddle Tail Soft Plastics
from $6.95 $9.99
Berkley Gulp Swimmin Shad 5" Soft Plastics Camo
Berkley Gulp Swimmin Shad 5" Soft Plastics Camo
Berkley Gulp Swimmin Shad 5" Soft Plastics
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