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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley

Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe Col Mullet Gullet
Berkley Shimma Fork Vibe
from $13.99
Sale
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$11.00 $11.99
Berkley Medium Tackle Bag With 2 Trays Front
Berkley Medium Tackle Bag With 2 Trays Front
Berkley Medium Tackle Bag With 2 Trays
Sold Out
Sale
Berkley Hat and Solar Tube
Berkley Hat and Solar Tube
$17.00 $34.99
Sale
Berkley Skid Jigs 180g
$11.00 $21.99
Berkley Shimma Pro-Rig Lure
from $15.99
Berkley Kachi Kachi Dama Kabura Jigs
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Berkley Gulp Alive Orange Floating Salmon Eggs
Berkley Gulp Alive Orange Floating Salmon Eggs
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Sale
Berkley Kingfish Performance Tech Jersey
Berkley Kingfish Performance Tech Jersey
$39.00 $59.99
Berkley Fireline Tournament Exceed 135m
Berkley Fireline Tournament Exceed 135m Braid Crystal
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Sale
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$11.00 $11.99
Berkley Nitro Jigheads Fat Torpedos
Berkley Nitro Jigheads Fat Torpedo 1/16oz #1
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Berkley Skid Jig 250g
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Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$11.00 $11.99
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure Blue Tail
Berkley Pro-Tech 75mm Prawn Walker Lure
$16.99
Sale
Berkley Bream Jersey Fishing Shirt
Berkley Bream Jersey
$39.00 $59.99
Berkley Gulp Flathead Soft Plastics Pack
Sold Out
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
Berkley Gulp Sand Eel 4" Soft Plastics
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Sale
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics Albino
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics Albino
Berkley Powerbait 5" Bat Wing Frog Floating Soft Plastics
$5.00 $9.99
Berkley Insulated Fish Bag
Berkley Insulated Fish Bag
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Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
Berkley Pro-Tech Vibe 60 Lure
$18.99
Sale
Berkley Skid Jig 200g
$11.50 $22.99
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure HD Bone
Berkley Pro-Tech Albert Wild 170SS Swim Bait Lure
$39.99
Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$11.00 $11.99
Berkley Powerbait Natural Scent Glitter Trout Bait
$11.99
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics Camo
Berkley Gulp Floating Shrimp Soft Plastics
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Berkley Nitro Bream Pro Assortment Pack Jig Heads
Berkley Nitro Bream Pro Assortment Pack Jig Heads
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Berkley Powerbait Giant Ripple Unrigged Soft Plastics
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Berkley Horizontal 6 Rod Rack
Berkley Horizontal 6 Rod Rack
$22.99
Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics Green Pumpkin
Berkley Gulp Fry 3" Soft Plastics
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Berkley Gulp Swimmow 4" Soft Plastics
Berkley Gulp Swimmow 4" Soft Plastics
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Berkley Gulp Ghost Shrimp 3" Soft Plastics
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