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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley

Berkley Gulp Snapper Soft Plastics Pack
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Berkley Gulp Peeler Crab 2" Soft Plastics
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Gulp Trout Nuggets
$12.99
Sale
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics Royale
Berkley Powerbait Ripple Shad Soft Plastics
$7.99 $9.99
Berkley Nitro Saltwater Pro Inshore Jig Heads
Berkley Nitro Saltwater Pro Inshore Jig Heads
Berkley Nitro Saltwater Pro Inshore Jig Heads
from $10.99
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$9.99
Berkley Gulp Sandworm Nereis 4" Soft Plastics Natural
Berkley Gulp Sandworm Nereis 4" Soft Plastics
Sold Out
Berkley Shimma Vector Vibe Lures
$9.99
Sale
Berkley Gulp Turbo Shrimp 2" Soft Plastics Banana Prawn
Berkley Gulp Turbo Shrimp 2" Soft Plastics Banana Prawn
Berkley Gulp Turbo Shrimp 2" Soft Plastics
$11.00 $11.99
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure
$39.99
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics
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Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
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Berkley Fireline Fused Crystal 20lb 300yd Line
Berkley Fireline Fused Crystal 20lb 300yd Line
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Berkley Gulp Pulseworm Soft Plastics
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Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure
$13.99
Sale
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics
$11.00 $11.99
Berkley Nitro Saltwater Pro Offshore Jig Heads
Berkley Nitro Saltwater Pro Offshore Jig Heads
Berkley Nitro Saltwater Pro Offshore Jig Heads
from $10.99
Berkley Gulp! Slime
Berkley Gulp! Slime
$24.99
Sale
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$11.00 $11.99
Berkley Powerbait Original Scent Lime Twist Trout Bait
Berkley Powerbait Original Scent Lime Twist Trout Bait
Berkley Powerbait Original Scent Lime Twist Trout Bait
$11.99
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics
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Berkley Gulp Eel Colour Natural
Berkley Gulp Eel Colour Natural
Berkley Gulp Eel 10" Soft Plastics
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Berkley Powerbait 5" Jerk Shad Limetreuse
Berkley Powerbait 5" Jerk Shad Limetreuse
$9.99
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure
$15.99
Berkley Horizontal 4 Rod Boat Rack
Berkley Horizontal 4 Rod Boat Rack
Sold Out
Berkely Gulp Alive Recharge Juice 8oz (236ml)
Berkely Gulp Alive Recharge Juice 8oz (236ml)
$14.99
Berkley Gulp Shaky Shad 4" Soft Plastics Punk Prawn
Berkley Gulp Shaky Shad 4" Soft Plastics
Sold Out
Berkley Fireline 1lb 125yd Crystal Line
Berkley Fireline 1lb 125yd Crystal Line
Sold Out
Sale
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics
$11.00 $11.99
Berkley Pro-Tech Money Badger 50mm Lure
$20.99
Berkley Pro-Tech Choppo 75mm lure
$24.99

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