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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Fishing School

Game Combo Specials!

Game Combo Specials!

Here are two MASSIVE game specials to kick off the season. They're top-quality combos and somewhat of a go-to for a lot of people. ......
  • January 16, 2019
  • 1 min read
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Fishing Forecast

Fishing Forecast

Two MAJOR factors should see much better fishing this weekend compared to recent weeks: Firstly the sea temp has risen significantly to......
  • January 10, 2019
  • 1 min read
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Fishing Report

Fishing Report

Ryan Empson speared a very solid 14kg King that’s about two heads short of his height off Otford the other day using his......
  • January 10, 2019
  • 1 min read
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THE Most Versatile Lure

THE Most Versatile Lure

Whoahhh look out! The new range of Bottom Magic lures is in! 3 sizes and 8 different colours......
  • December 23, 2018
  • 1 min read
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Fishing Report

Fishing Report

Champion effort of the week goes out to Snud. He discovered the Bottom Magic lures about a month ago and hasn’t looked back! He fished......
  • December 21, 2018
  • 1 min read
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Great Flatty Metals

Great Flatty Metals

Here are the lures and their techniques that have been working really well for Flathead both inshore and offshore lately.…...
  • December 14, 2018
  • 2 min read
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Fishing Report

Fishing Report

John took Chris from Black Magic out for a Squid fishing session earlier in the week for a nice catch before work......
  • December 14, 2018
  • 1 min read
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Fishing Report

Fishing Report

Ian from our stores just got back from an awesome trip up north, he ended up landing two big GT’s using the......
  • December 06, 2018
  • 1 min read
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Fishing Forecast

Fishing Forecast

Saturday has moderate to fresh southerlies forecast as increasing through the day, while Sunday has only got light to moderate south-east winds predicted, so......
  • November 16, 2018
  • 1 min read
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Fishing Report

Fishing Report

Jack from our Taren Point Store (pictured) went out for a flick chasing Whiting on the Ebi Panic Lure, he ended up hooking and somehow......
  • November 16, 2018
  • 1 min read
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Bream Lure Special!

Bream Lure Special!

Another great Bream lure special just because the Bream are really starting to fire up now! The Strada Villain, Dancer...... …...
  • November 16, 2018
  • 1 min read
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The KING Is Back!

The KING Is Back!

Well we’ve waited a damn long time, but the king of the estuary lures has finally returned to our shelves! In saying that, there’s no telling how long......
  • November 16, 2018
  • 1 min read
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