Jackson Primal 165mm Swimbaits

  • The Jackson Primal Swimbaits have been designed to mimic large baitfish, and they do a fantastic job of it! Their triple-jointed body allows for a very natural swimming style when retrieved slow or fast, which opens up the possibilities of use. The weight balance allows a slow natural fall, and an effective use at various depths of the water column.

    The hardware and componentry were chosen with durability and functionality in mind: custom Japanese Vanfook Hooks, strong metal inner wires and soft yet durable rubber fins accessorise these life-like Primal swimbaits.

    Check out the video above for some serious cod action on them!


    • Custom Japanese Vanfook Trebles
    • Strong metal inner body hinges
    • Soft, durable rubber fins & tail
    • Life-like colour range
    Model buoyancy Length Weight lure type hook size Item Type For Shipping Price
    BG Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    FRO Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    TIG Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    SSS Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    SAY Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    PER Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
    BK Sinking 164mm 50g Swimbaits 1 Standard Item $34.99
  • Shipping Information

    Each item in our online store is marked as either a 'Standard Item', 'Large Item', 'Oversized Item' or an 'In-store Only Item', each of which have their own shipping and delivery costs and characteristics.

    Shipping Costs

    Orders over $60 - FREE standard shipping, $6 express shipping (excludes large & oversized items)

    Orders under $60 - $8.99 standard shipping, $12.99 express shipping (excludes large & oversized items)

    Store pickup - FREE

    Orders containing large items - $14.99 standard shipping, express shipping unavailable

    Orders containing oversized items - custom shipping cost required. After you place your order online as an 'in-store pickup', we will contact you regarding a customised shipping fee (minimum $14.99). Sometimes this fee is low, but if it's too high you can request a full refund.

    NOTE: Sometimes we have to split your order and send multiple parcels, if this happens we will let you know and send through a tracking number for each parcel. When multiple parcels are sent we cannot guarantee that they will arrive at the same time.

    For all shipping details, click here.

    Handling Times

    Orders placed before 9:30am that contain standard items only will be sent the same day if all items are in stock.

    Orders containing large or oversized items are sent with a courier and picked up from our store one business day after we process them.

    For orders with missing items, we may be able to transfer them from our second store location which can take between 1-3 days. If this happens with your order, we will contact you asap to let you know of the delay.

    We do not send items on weekends or public holidays, an exception being the weeks leading up to Christmas. Thus, items ordered on Friday after 9:30am will be sent Monday.

    Delivery Times

    Standard shipping - 1-6 business days

    Express shipping - 1-4 business days

    Large/oversized item standard shipping - 2-10 business days

    NOTE: Delivery times may vary depending on your location, availability of items in your order, or during peak order periods.


    Available up to 3 days after receiving your order provided that all products are unused and they're still in their original condition and packaging.

    For change-of-mind returns:

    • All return costs are paid by the buyer
    • Original shipping costs are non-refundable

    See the full returns and refunds policy here.