Buy 4 Get 1 Free Soft Plastics Packet

Jackson Athlete 9JM Lures


Mix & match any 4 Jackson lures or plastics and get 1 FREE packet of Jackson Soft Plastics. To claim, add a packet of plastics to your cart and it will automatically be free!

Home Delivery:
Standard Item Standard Item Standard Item Standard Item Standard Item Standard Item Standard Item N/A
  • The Jackson Athlete 9JM Lures have a completely unique design that combines characteristics of both metal jigs and stick baits, which gives the lure incredible versatility. The lure can be used all throughout the water column; it can be jigged and worked up off the bottom, through the middle with a medium pace wind, or along the top with a fast wind, allowing you to target many different species.

    Casting off the beach or rocks is not an issue with these, the Athlete 9JM flies further than most lures on the market. The small 90mm lure weighs a massive 33 grams, pair that with its slimline stick bait body and you've got yourself a lure that casts like a bullet!

    The shape of the Jackson Athlete 9JM has been carefully crafted to ensure the lure moves correctly using multiple retrieves, from slow to high speeds. The placement of the tow point on top of the lure also allows the correct swimming action everytime, creating the look of a struggling/dying baitfish trying to escape prey.

    How & When To Use:

    The Athlete 9JM was built for casting, so it's perfect for fishing off the beach when there's schools of pelagics busting up out wide that you can't normally reach, and the same goes off the rocks. You can retrieve them at a fast, medium or slow pace depending on what you're chasing. A fast and/or medium paced wind is great when chasing pelagics on top or in the middle of the water column, and adding a few jerks of the rod here and there as you wind can work a treat too. A slower wind works better when chasing deeper and slower fish like Flathead and Jewfish, especially when you add a few pauses in every now and then.

    Because of it's solid metal body, the Jackson Athlete 9JM is also a really effective jigging lure, and its shape gives it a more natural jigging movement compared to a standard metal jig that just flutters and darts around. It can be jigged from off the rocks into deeper water, or better yet out of the boat just as you would with standard micro jigs. Again, it can be worked fast or slow, a relatively fast and intense jig is great when targeting faster, aggressive pelagics like Kingfish that are hanging deep. But slowing your action up can be just as effective depending on how the fish are reacting on the day. It's always good to try a couple of different methods to see what's working.

    How To Rig:

    Because the Athlete 9JM is so versatile, it can rigged in just about any way that suits your style of fishing. Our favourite way to rig them as you can see by the pictures above is by attaching assist hooks to the front of the lure, which has really increased our hookup rates and reduced our drop rates. This method allows you to work off the bottom and around snaggy areas really well because there's no hooks attached to the back and the assists sit tight to the body of the lure which minimises the chance of cathching rocks and weed. CLICK HERE for an article on all the benefits of using assists.

    You can also use singles or trebles with the Athlete 9JM lures however you'd like. A treble off the back and assists off the front is a great way of increasing your hookup rate for pelagics along the top of the water column, just don't let them sink to the bottom because the trebles will hook onto just about anything!

    Model buoyancy Length Weight lure type hook size Price
    BSK Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    CGY Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    GSK Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    CRG Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    CKI Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    PPG Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    NIW Sinking 90mm 33g Stick Baits/Pencils No hooks $24.99
    CON N/A N/A N/A N/A N/A $24.99
  • Shipping Information

    Product pages will state whether the item is a standard item by having 'Standard Item' or 'Free Shipping' displayed below the add to cart button, a bulky item by displaying 'Bulky Item', or an in-store only item by displaying 'In-store Only Item, contact us for help'.

    Shipping Costs


    Standard Shipping

    Express Shipping

    Orders over $60 total

    FREE for standard items only

    $6 for standard items only

    Orders under $60 total

    $9.99 for standard items only

    $13.99 for standard items only

    Orders containing bulky items

    $19.99 flat rate

    Custom shipping cost required

    Orders containing oversized items

    Custom shipping cost required. Select one of the ‘In-store pickup’ shipping options at checkout and place the order, then we will contact you for a shipping cost shortly after. The minimum cost is $19.99 and sometimes that’s all it will cost you, other times it can be more expensive so we need to work out a happy medium. If the calculated shipping cost is too high and you’re not happy with it, we can fully refund your order instantly.

    Custom shipping cost required

    Orders containing in-store only items

    Contact Us if you're having trouble

    Contact Us if you're having trouble

    Store Pick Up



    NOTE: Sometimes we have to split your order and send multiple parcels, if this happens we will let you know and send through a tracking number for each parcel. When multiple parcels are sent we cannot guarantee that they will arrive at the same time.

    For all shipping details, click here.

    Handling Times

    Orders placed before 9:30am that contain standard items only will be sent the same day if all items are in stock.

    Orders containing bulky or oversized items are sent with a courier and picked up from our store one business day after we process them.

    For orders with missing items, we may be able to transfer them from our second store location which can take between 1-3 days. If this happens with your order, we will contact you asap to let you know of the delay.

    We do not send items on weekends or public holidays, an exception being the weeks leading up to Christmas. Thus, items ordered on Friday after 9:30am will be sent Monday.

    Delivery Times

    Standard shipping - 1-6 business days

    Express shipping - 1-4 business days

    Bulky/oversized item standard shipping - 2-10 business days

    NOTE: Delivery times may vary depending on your location, availability of items in your order, or during peak order periods.


    Available up to 3 days after receiving your order provided that all products are unused and they're still in their original condition and packaging.

    For change-of-mind returns:

    • All return costs are paid by the buyer
    • Original shipping costs are non-refundable

    See the full returns and refunds policy here.