The single best flathead lure (if you had to choose one) is the Jackson Artist FR70The other listed lure options are also incredibly effective and popular Flathead lures.

Lure properties: Jackson Artist FR (sinking minnow), Jackson Bottom Magic 55mm Lure Saltwater (sinking minnow), Daiwa Double Clutch 75SP Lure (floating diver), Crossfire 110mm Lure (surface minnow).

4 of THE best flathead soft plastics available that will have you catching fish time and time again. The Bone Baits in 3.5" come highly recommended for an allrounder soft plastic that can be twitched, hopped, or slow rolled (slow winded) for great results. The other three options are also proven fish slayers.

These are just three of many rod options on the market that hit popular price points. All are great with lures, soft plastics, or bait fishing.

Recommended Models: Shimano Izalus 6102SPL 2-5kg | Daiwa TD Hyper 23 702LXS SOL Edition rod | Shimano Raider Travel 6104SP 2-5kg Rod

There are so many reel options out there, but for flathead all you need is a 2500 sized reel with a decent amount of drag. These three options are all great for flathead fishing. They're tried, tested, and proven to land monsters again and again.

Recommended Models: Shimano Sienna FG 2500HG Reel | Daiwa Exceler 23 LT2500 Reel | Shimano Nasci FD 2500HG Reel

Two purpose built combos just for flathead fishing hitting two different price points. Both are great quality for the price shown, and both include the camo braid which is a game changer for flathead fishing and estuary fishing in general.

Recommended Models: Daiwa Crossfire 662LFS + Crossfire LT2500 Combo | Shimano Sienna 7’ Estuary Combo |

This 8-strand braid ticks every box in terms of quality and performance i.e. super thin, super smooth, zero stretch, teflon coated etc. but the biggest benefit is by far the camo colouring. Every 10-20cm the braid changes from a light sandy colour to green and then darker brown continuosly so the fish can't get a fix on the line and it blends right into creek/estuary/river environment. 8lb or 12lb is recommended in the braid, 8lb or 10lb can be used in the leader.

The micro assist hooks are a game changer for both catching and landing monster flathead and are highly recommended. There are also starter pack options for those that haven't yet tried the assists but know how good they are.

Upgrading trebles? These Shinto Pro trebles are strong, sharp, and have a slightly turned in point that increases their stickiness a lot.