Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Deep drop fishing

Game fishing

Shop By Species

FREE SHIPPING OVER $60. Excl. Bulky Items

AFTERPAY & ZIP AVAILABLE

SECURE ONLINE SHOPPING

PRICE MATCHING AVAILABLE

EASY RETURNS & EXCHANGES

Powerbait & Gulp Soft Plastics

Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$11.00 $11.99
Sale
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
$7.95 $9.99
Sale
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics Colour Bloodworm with Scales
Berkley Powerbait Minnow Soft Plastics
$7.95 $9.99
Sale
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$11.00 $11.99
Sale
Berkley Powerbait Nemesis Soft Plastics
from $6.95 $9.99
Sale
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
$11.00 $11.99
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad Fire Tiger
Berkley Powerbait Rigged Papa Giant Shad 23cm Soft Plastics
Sold Out
Sale
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
$10.00 $14.99
Sale
berkley powerbait jerk shad 8" colour bleak
berkley powerbait jerk shad 8" colour bleak
Berkley Powerbait 8" Jerk Shad Soft Plastics
$6.95 $9.99
Berkley Powerbait HD Hollow Belly Soft Plastic
Sold Out
Sale
Berkley Powerbait Nemesis Paddle Tail Soft Plastics
from $6.95 $9.99
Sale
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$11.00 $11.99
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$9.99
Sale
Berkley Gulp Peeler Crab 2" Soft Plastics
$11.00 $11.99
Sale
Berkley Powerbait 3" Power Shrimp Soft Plastics Green Pumpkin
Berkley Powerbait 3" Power Shrimp Soft Plastics Green Pumpkin
Berkley Powerbait 3" Power Shrimp Soft Plastics
$5.00 $9.99
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics
Sold Out
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
Sold Out
Sale
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$11.00 $11.99
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics
Sold Out
Berkley Gulp Shaky Shad 4" Soft Plastics Punk Prawn
Berkley Gulp Shaky Shad 4" Soft Plastics
Sold Out
Sale
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics
$11.00 $11.99

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search