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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
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Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Jewfish Lures

Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics Pearl Red Eye
Berkley Powerbait 6" Swim Shad Soft Plastics
$9.99
Berkley Shimma Vector Vibe Lures
$9.99
Daiwa Bait Junkie Wave Minnow 5.5" Soft Plastic Pilchard Glow
Daiwa Bait Junkie Wave Minnow 5.5" Soft Plastic Pilchard Glow
Daiwa Bait Junkie 5.5" Wave Minnow Soft Plastic
$11.99
Spin Wright 1/2oz Swimjig Irukandji 9"
$39.95
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure Chart Ayu
Berkley Pro-Tech Billy Cruise 180SS Swim Bait Lure
$39.99
Jackson Jester Minnow 78S Lure Colour MCI
Jackson Jester Minnow 78S Lure Colour MCI
Jackson Jester Minnow 78S Lure
$26.95
ZMan FlashBack Paddle Tail 8" Soft Plastics
ZMan FlashBack Paddle Tail 8" Soft Plastics
ZMan FlashBack Paddle Tail 8" Soft Plastics
Sold Out
Nils Master Jumbo Deep Diving 120mm Lures
$24.99
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
Sold Out
Jackson Clear-S 30g Sinking Pencil
$27.99
Spin Wright 1oz Swimjig Irukandji 11" Hot Wing
Spin Wright 1oz Swimjig Irukandji 11" Hot Wing
Spin Wright 1oz Swimjig Irukandji 11"
$54.95
Nomad SquidTrex 85mm 21g Soft Vibe AG
Nomad SquidTrex 85mm 21g Soft Vibe AG
Nomad SquidTrex 85mm 21g Soft Vibe
$21.99
Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure Golden Shiner
Berkley Powerbait 7" Nessie Lure
$13.99
MMD Whiting Glide 180mm Slow Sink Glide Bait Ghost
MMD Whiting Glide 180mm Slow Sink Glide Bait Ghost
MMD Whiting Glide 180mm Slow Sink Glide Bait
$49.95
Taylor Made 'Jewie' Lure Gold Mullet
Taylor Made 'Jewie' Lure Gold Mullet
Taylor Made 'Jewie' Lure
$31.95
ZMan Diezel MinnowZ 7" Soft Plastics Ayu
ZMan Diezel MinnowZ 7" Soft Plastics Ayu
ZMan Diezel MinnowZ 7" Soft Plastics
$17.99
Sale
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics
$11.00 $11.99
Megabass Big-M 4.0 Lure
Megabass Big-M 4.0 Lure
Megabass Big-M 4.0 Lure
$39.95
Jackson Teppan Vibe Strong 106mm Lure
$19.99
Sale
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$11.00 $11.99
Chasebaits Poddy Mullet 125mm Lure Silver Mullet
Chasebaits Poddy Mullet 125mm Lure Silver Mullet
Chasebaits Poddy Mullet Soft Plastics
Sold Out
Strada Menace
Sold Out
Samaki Redic Jerkbait FS90 Lure Lime Tiger UV
Samaki Redic Jerkbait FS90 Lure Lime Tiger UV
Samaki Redic Jerkbait SF90 Lure
$22.95
MMD FlatFish 110mm Soft Plastic Lure
$24.95
Sale
Squidgies Jewfish Soft Plastics Pack
Squidgies Jewfish Soft Plastics Pack
Squidgies Jewfish Soft Plastics Pack
$18.00 $35.97
Berkley Powerbait 5" Jerk Shad Limetreuse
Berkley Powerbait 5" Jerk Shad Limetreuse
$9.99
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure Camo
Berkley Powerbait Honeyball 120mm Lure
$15.99
Daiwa Bait Junkie Minnow 6.2" Soft Plastics Motor Oil UV
Daiwa Bait Junkie Minnow 6.2" Soft Plastics Motor Oil UV
Daiwa Bait Junkie Minnow 6.2" Soft Plastics
$11.99
Shimano 182mm Bantum BT Sraptor Glide Bait Clear Smelt
Shimano 182mm Bantum BT Sraptor Glide Bait Clear Smelt
Shimano Bantam BT Sraptor Glide Bait 182mm
$49.99
Lunker City Swimfish Arkansas Shiner Soft Plastics
Lunker City Swimfish Arkansas Shiner Soft Plastics
Sold Out
Chasebaits Flick Prawn Soft Plastics
Sold Out
Rapala Crush City "The Imposter" 4.5" Soft Plastic
$12.95

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