Black Friday Sale - Click Here

Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart
Search
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Spearfishing Kits

Deep drop fishing

Game fishing

Shop By Species

FREE SHIPPING OVER $60. Excl. Bulky Items

AFTERPAY & ZIP AVAILABLE

SECURE ONLINE SHOPPING

PRICE MATCHING AVAILABLE

EASY RETURNS & EXCHANGES

Flathead Lures

Top Pick
Jackson Bottom Magic Saltwater 55mm Lure Colour PDZ
Jackson Bottom Magic Saltwater 55mm Lure Colour PDZ
Jackson Bottom Magic Saltwater 55mm Lure
$19.99
Jackson Ebi Panic Lure Col PDZ
Jackson Ebi Panic Lure Col PDZ
Jackson Ebi Panic Lures
$25.99
Daiwa Bait Junkie Minnow 2.5" Soft Plastics Baby Bass UV
Daiwa Bait Junkie Minnow 2.5" Soft Plastics Baby Bass UV
Daiwa Bait Junkie Minnow 2.5" Soft Plastics
$11.99
Jackson Artist FR Lures
from $22.99
Sale
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Blue Tail Shrimp
Berkley Shimma Shrimp Soft Vibe Lure
from $11.20 $16.99
Lunker City Slug-Go 9" Soft Plastics
from $19.99
Crossfire Lure Colour Firehead
Crossfire Lure Colour Firehead
Crossfire Lures
from $25.99
2.5" Grub Motor Oil
2.5" Grub Motor Oil
Daiwa Bait Junkie Grub 2.5" Soft Plastics
$11.99
Sale
Fuze Seaducer Mullet Soft Plastics
Fuze Seaducer Mullet Soft Plastics
Fuze Seaducer Mullet Soft Plastics
$7.00 $11.99
Samaki Vibelicious Fork Tail Soft Vibe Colour Brown Shrimp
Samaki Vibelicious Fork Tail Soft Vibe Colour Brown Shrimp
Samaki Vibelicious Fork Tail Soft Vibe
from $19.95
Sale
Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$11.00 $11.99
Daiwa Bait Junkie Jerkshad 5" Soft Plastics
$11.99
Sale
Daiwa Double Clutch IZM 75SP Lure
from $18.00 $28.99
Jackson Chinu Koroli Lures BB
Jackson Chinu Koroli Lures BB
Jackson Chinu Koroli Lures
from $13.99
Sale
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics Colour Rainbow Trout
Squidgies Fish Soft Plastics
from $8.95 $10.99
ZMan GrubZ 2" Soft Plastics Bloodworm
ZMan GrubZ 2" Soft Plastics Bloodworm
ZMan GrubZ 2" Soft Plastics
$10.99
Sale
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ 4" Soft Plastics Ayu
ZMan Diezel MinnowZ 4" Soft Plastics
$10.99 $13.95
Sale
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics Colour Bloodworm
Squidgies Wriggler Soft Plastics
from $8.50 $9.99
Sale
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$11.00 $11.99
Jackson Jester Minnow 78SF Lure Colour BKG
Jackson Jester Minnow 78SF Lure Colour BKG
Jackson Jester Minnow 78SF Lure
$26.95
Top Pick
Jackson Bottom Magic Saltwater 65mm Lure Colour NKP
Jackson Bottom Magic Saltwater 65mm Lure Colour NKP
Jackson Bottom Magic Saltwater 65mm Lure
$20.99
Top Pick
Jackson Bottom Magic Lure Colour GAL
Jackson Bottom Magic Lure Colour GAL
Jackson Bottom Magic 55mm Lures
$19.99
Jackson Bone Bait Soft Plastics Colour KGR
Jackson Bone Bait Soft Plastics Colour KGR
Jackson Bone Bait 3.5" Soft Plastics
$10.99
Sale
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$11.00 $11.99
Sale
berkely powerbait gotam shad colour ayu
berkely powerbait gotam shad colour ayu
Berkley Powerbait Gotam Shad Soft Plastics
$5.00 $9.99
Sale
Rapala Original Floating Lures F3 Colour Rainbow Trout
Rapala Original Floating Lures F3 Colour Rainbow Trout
Rapala Original Floating Lures
from $14.95
Daiwa Bait Junkie 3" Prawn Soft Plastics Clear Gold
Daiwa Bait Junkie 3" Prawn Soft Plastics Clear Gold
Daiwa Bait Junkie 3" Prawn Soft Plastics
$11.99
Samaki Vibelicious Thumpertail Soft Vibes
from $19.95
Samaki Boom Baits Curlicious 2.5" Soft Plastics Colour Motor Oil UV
Samaki Boom Baits Curlicious 2.5" Soft Plastics Colour Motor Oil UV
Samaki Boom Baits Curlicious 2.5" Soft Plastics
Sold Out
Daiwa Bait Junkie 5" Prawn Soft Plastic Black Gold
Daiwa Bait Junkie 5" Prawn Soft Plastic Black Gold
Daiwa Bait Junkie 5" Prawn Soft Plastic
$11.99
Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
Juro Firebaits Longtail Minnows 3.5" Soft Plastics Col 05
Sold Out
Sale
Squidgies IFish Series Wriggler Soft Plastics Colour Red Bloodworm
Squidgies IFish Series Wriggler Soft Plastics Colour Red Bloodworm
Squidgies IFish Series Wriggler Soft Plastics 80mm
$6.00 $12.00

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search