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jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

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Berkley Gulp

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Nuclear Chicken
Nuclear Chicken
Berkley Gulp Jerk Shad Soft Plastics
$11.00 $11.99
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Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics Nuclear Chicken
Berkley Gulp Nemesis Soft Plastics
$11.00 $11.99
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Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics Banana Prawn
Berkley Gulp Turtleback Worm 4" Soft Plastics
$11.00 $11.99
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Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics Camo
Berkley Gulp Minnow Soft Plastics
$11.00 $11.99
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Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics Camo
Berkley Gulp Shrimp 2" Soft Plastics
$11.00 $11.99
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Gulp! Gel Rub On Scent Tube
Gulp! Gel Rub On Scent Tube
Gulp Gel Rub On Scent 35ml Tube
$11.99 $14.95
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Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics Banana Prawn
Berkley Gulp Swimming Mullet Soft Plastics
$11.00 $11.99
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Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics New Penny
Berkley Gulp Crazy Legs Jerk Shad 5" Soft Plastics
$11.00 $11.99
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Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics Peppered Prawn
Berkley Gulp Jigging Shrimp Soft Plastics
$11.00 $11.99
Berkley Gulp Trout Dough Chunky Cheese
Berkley Gulp Trout Dough Chunky Cheese
$11.99
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Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics Watermelon
Berkley Gulp Crabby 2" Soft Plastics
$11.00 $11.99
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Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics Chartreuse
Berkley Gulp Squid Vicious 6" Soft Plastics
$11.00 $11.99
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Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics Banana Prawn
Berkley Gulp King Shrimp Soft Plastics
$10.00 $14.99
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Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics Natural
Berkley Gulp Sandworm 6" Soft Plastics
$11.00 $11.99
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Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics Peppered Prawn
Berkley Gulp Minnow Grub Soft Plastics
$11.00 $11.99
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Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics Black Gold
Berkley Gulp Paddleshad Soft Plastics
$11.00 $11.99
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Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics Clear Red Fleck
Berkley Gulp Grub Soft Plastics
$11.00 $11.99
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Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic Colour New Penny
Berkley Gulp Nemesis Prawn Paddle Tail soft Plastic
$11.00 $11.99
Berkley Gulp Alive Orange Floating Salmon Eggs
Berkley Gulp Alive Orange Floating Salmon Eggs
$12.99
Berkley Gulp Peeler Crab 2" Soft Plastics
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Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics Smelt
Berkley Gulp Pogy Soft Plastics
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Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics New Penny
Berkley Gulp Shrimp 3" Soft Plastics
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Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics Nuclear Chicken
Berkley Gulp Turbo Shrimp 5" Soft Plastics
$11.00 $11.99
Berkley Gulp! Slime
Berkley Gulp! Slime
$24.99
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Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics Colour New Penny
Berkley Gulp Nemesis Prawn Curl Tail Soft Plastics
$11.00 $11.99
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics Bloody
Berkley Gulp Sandworm Nereis 2" Soft Plastics
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Berkley Gulp Eel Colour Natural
Berkley Gulp Eel Colour Natural
Berkley Gulp Eel 10" Soft Plastics
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Berkley Gulp Shaky Shad 4" Soft Plastics Punk Prawn
Berkley Gulp Shaky Shad 4" Soft Plastics
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Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics Camo
Berkley Gulp Pulsecraw 3" Soft Plastics
$11.00 $11.99
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Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics Pumpkinseed
Berkley Gulp Jigging Grub Soft Plastics
$11.00 $11.99
Sale
Berkley Gulp Turbo Shrimp 4" Soft Plastics Molting Shrimp
Berkley Gulp Turbo Shrimp 4" Soft Plastics Molting Shrimp
Berkley Gulp Turbo Shrimp 4" Soft Plastics
$11.00 $11.99
Berkley Gulp Turbo Shrimp 3" Soft Plastic Camo
Berkley Gulp Turbo Shrimp 3" Soft Plastic Camo
Berkley Gulp Turbo Shrimp 3" Soft Plastic
$11.00

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