Gift Cards Brands Services Blogs Contact Us

FAMILY OWNED & OPERATED

Login
0 Cart

All rods

Brands

Species

All reels

Brands

Reel accessories

Species

All combos

Species

All lures

Species

Brands

jackson bottom magic light tune lure catching a flathead

THE BEST/EASIEST/MOST VERSATILE LURE WE'VE USED
.

Over 25 different species have been caught with these lures in both fresh and saltwater all across the country, and the best part is just how easy they are to use! 3 Models to choose from.

Check Them Out

All line

Species

All terminal

Species

All accessories

Apparel

Tools & knives

Luggage & storage

Yeti

Masks, snorkels & fins

Spearguns & parts

Spearfishing wetsuits

Dive apparel

Dive accessories

Deep drop fishing

Game fishing

Shop By Species

Fishing School

Top 10 Bass Lures

Top 10 Bass Lures

Bass season is now open and if you’re thinking of targeting them now, think deep, think undercover.
  • September 05, 2019
  • 3 min read
Read more
The 1st Lure You'd Take Up North

The 1st Lure You'd Take Up North

If you're going to take any lure anywhere around Australia or the world even and expect to catch fish on, it's this one! It's caught everything from inland species to coastal species, fresh and saltwater.
  • July 19, 2019
  • 2 min read
Read more
Mad Snapper Outfit!

Mad Snapper Outfit!

Here's a combo for the keen Snapper fisho's out there, at a price you won't find anywhere else I can guarantee you that!!......
  • January 30, 2019
  • 1 min read
Read more
Game Combo Specials!

Game Combo Specials!

Here are two MASSIVE game specials to kick off the season. They're top-quality combos and somewhat of a go-to for a lot of people. ......
  • January 16, 2019
  • 1 min read
Read more
THE Most Versatile Lure

THE Most Versatile Lure

Whoahhh look out! The new range of Bottom Magic lures is in! 3 sizes and 8 different colours......
  • December 23, 2018
  • 1 min read
Read more
Great Flatty Metals

Great Flatty Metals

Here are the lures and their techniques that have been working really well for Flathead both inshore and offshore lately.…...
  • December 14, 2018
  • 2 min read
Read more
The KING Is Back!

The KING Is Back!

Well we’ve waited a damn long time, but the king of the estuary lures has finally returned to our shelves! In saying that, there’s no telling how long......
  • November 16, 2018
  • 1 min read
Read more
50% Off This Kayak!

50% Off This Kayak!

This Wilderness Systems Tarpon 100 Kayak is now 50% off! It's never touched a lake or ocean but it's had......
  • November 09, 2018
  • 2 min read
Read more
New Shimano Baitcaster

New Shimano Baitcaster

It has the slim profile comparable to that of the Curado 70 reel, but the line capacity of standard 150 sized reels......
  • November 09, 2018
  • 1 min read
Read more
New Penn Reels

New Penn Reels

The Penn Spinfisher VI Reels are designed to take a beating whether your fishing onshore or offshore. IPX5 sealed body allows......
  • November 09, 2018
  • 1 min read
Read more
Fantastic Barra Lure

Fantastic Barra Lure

Fishing up north for Barra or Jacks any time soon? Well do we have the lure for you! The Prism lures from......
  • October 26, 2018
  • 1 min read
Read more
More NEW Squidgies

More NEW Squidgies

This little 65mm plastic is perfect for the current Bass season, but will also be great when targeting Bream, Estuary Perch and Flathead. Their wriggler......
  • October 19, 2018
  • 1 min read
Read more

Free shipping* Excl. Bulky Items.

Easy Returns

Price Matching

Secure Shopping

Search